Project scope
Target/Page/Function
Sorting out
WESWOO is a Shenzhen team specializing in Shopify
We began with Shopify theme work and now also deliver Plus, Headless, B2B and systems integration. One team coordinates design, development, migration and launch.
- Look at the product and market first, and then decide how to build the website.
- Serving global brands such as consumer electronics, smart hardware, home furnishing and lifestyle.
- Start with a clear business judgment.
How we went from web development to Shopify
In 2019, I started focusing on Shopify theme development and Shopify store projects.
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In 2022, VI and UI design will be introduced to form integrated delivery of design and development.
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Start exploring enterprise knowledge bases and semi-automated operational processes in 2024.
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When theme work is not enough, we can continue into complex interactions, data integrations and operational workflows.
Design and development sit together, less talking back and forth
First explain the product, customers and purchase path clearly, then draw the page, write code and do mobile testing.
Let’s first see how users choose and buy.
Page hierarchy, product information and purchase paths are arranged in the order of real decision-making.
Can connect to applications and write custom interfaces
Prioritize the use of stable Shopify native capabilities, and API integration is indeed not enough.
Each stage has checkable results
Figma, development station, test list and online records are confirmed according to stages, and problems are not found together until the end.
I write it as it needs to be maintained in the future.
Look at the page structure, mobile version and speed together to avoid changing one place to damage three places after going online.
From page structure to online maintenance, we can handle it all
Some projects only require changing the theme, while others require migrating, connecting to the system, or rewriting the content. Let’s look at the current situation first and don’t follow a fixed package.
Continue to see real data after going online
After going online, we will see what customers search for, what they read, and where they give up, and then decide what to change in the next round.
Repeated tasks can be automated
Products, orders and internal data are connected according to real processes, and AI is only used where it can really save trouble.
Strategy, design and development are not split into three parts
How to describe the product, how to arrange the pages, and how to implement the technology should be decided by the same group of people, with less back-and-forth.
Technical solutions are selected based on business complexity
If the theme can be used, there is no need to maintain an extra frontend, and add Plus, Headless or API when needed.
Why are customers willing to continue to hand over subsequent versions to us?
After the website is online, products will be changed, markets will be added, and applications will be updated. The original team can continue maintenance, which is less troublesome than finding new people every time.
Develop the right digital strategy for your brand.
WESWOO is the overseas digital business brand of Xiximu (Shenzhen) Technology Co., Ltd.
Continuously monitor and optimize results after launch.
In 2019, the team shifted its focus to Shopify store technology and theme development.
Clarify business goals
In 2022, VI and UI design will be introduced to form integrated delivery of design and development.
Improve execution efficiency with automation.
Start exploring enterprise knowledge bases and semi-automated operational processes in 2024.
See what types of projects we have done
Consumer electronics, home furnishing, travel and lifestyle brands will not approach things exactly the same.
There are many products and markets, so first straighten out the information structure
Different regions, languages and product lines should be distinguished first, and then the navigation and product structure should be decided.
Clearly explain the product’s selling points.
Don’t let the page be left with only atmosphere pictures
The design should be good-looking, but also let customers know the difference, usage and next step.
For complex functions, first dismantle the process.
Write code again
First draw the roles, data and exceptions clearly, and then decide whether to use application or custom development.
Before going online, please check the mobile phone and speed
Go through the purchase path
Real device inspection page by page, not just desktop screenshots.
Why do we do more of these things?
Customers often lack only one page: the product is not explained clearly, the backend is difficult to modify, and the system cannot be connected. These issues should be looked at together.
2019
Began focusing on Shopify store technology and theme development.
2022
Introduce VI and UI to form integrated design and development collaboration.
2024
Start exploring enterprise knowledge bases and operational semi-automation.
continue
Every time you finish a project, keep the pitfalls and check items that you have stepped on.
We have always retained these project habits
Not a slogan written in a proposal, but something that will be checked every time it is required, designed, developed and launched.
Design and development advance together, and visual restoration, mobile portability, and performance do not sacrifice each other.
Design and development are jointly responsible for the experience
Visual restoration/responsiveness/performance
Look at competing products before starting, look at data after going online, and don’t regard “page delivery” as the end of the project.
Project delivery includes decision-making basis
Competitive analysis / information architecture / online review
In long-term cooperation, we can continue to deal with version, content and growth issues, and the response is also very stable.
Long-term support is not a one-time delivery
Version / Content / Subsequent revisions
The team will first understand the product and customers, and then discuss how the page should be expressed. The communication is very specific.
Understand the product first, then design the page
Products / Customers / Path to Purchase
The technology is enough. Who will make subsequent changes and how the content will be maintained are more important than stacking complex frameworks.
Technology selection service brand results
VI/UI/Shopify Implementation
First look at the size of the problem and then decide how to cooperate
A few page changes, a full migration and ongoing support are different scopes. We confirm the scope before setting timing and fees.
Direction check
- Sorting out goals, audiences and core issues
- Key pages and interaction prototypes
- Technology path and dependency assessment
- Prioritize verification of core experience
- Develop a reviewable scope and plan
- A round of revision and basic verification
Complete delivery
- Business goals and information architecture
- Multi-terminal experience and business process adaptation
- Visual system and page design
- Shopify theme and feature development
- Data, application and system integration
- Online inspection and handover support
long term collaboration
- Sort out business priorities at fixed intervals
- Continuous iteration of content, pages and functions
- Performance, mobile and compatibility maintenance
- Data and business system maintenance after going online
- Fixed communication people and collaboration rhythm
- Version update and risk check
You can first tell me where you are stuck now
After discovering our existing website, target market and problems that must be solved, we will first determine whether it is appropriate to change the theme, migrate or redo it.
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