Skip to main content

When a brand goes global, it’s not about translating Chinese websites into English.

First choose the market and customers, and then decide how to describe the product, how to arrange the pages, and how to implement multiple languages.

gradient
About WESWOO

When overseas customers enter the site for the first time, they must first understand what you are selling.

Convert product advantages into a content structure that users can quickly understand.

  • Establish unified rules for colors, fonts, graphics, photography and motion effects.

  • The homepage, product pages and content pages of the website follow the same brand language.

  • Multilingualism is not a literal translation, and the expression needs to be adjusted according to the market context.

  • The visuals must have brand recognition, and customers must not be unable to find products and purchase entrances.

Let’s first look at which brands we have made

Shopify theme development retains the configuration freedom your operations team needs.

Cove

For complex interactions that cannot be achieved with ordinary themes, consider Headless instead of introducing technical terms first.

Different markets, looks like the same brand

SEO, social media and advertising landing pages share core brand themes.

Adding a new page will not make it more messy

Real product and scene materials are given priority over irrelevant decorative pictures.

The fonts, colors and pictures should be finalized first.

Review each market's content, payments, policies and mobile experience before launch.

From brand information to Shopify launch, make up for whatever is missing

First complete a set of representative pages, and then expand the design, code and backend configuration to the entire site.

Global official website design and frontend development

Establish standards from representative pages to full sites.

服务范围

Product and e-commerce UI/UX design

Each stage sets reviewable results and decision-making nodes.

服务范围

Brand identity and visual system

After going online, see how users browse and where they leave, and then adjust the content order and purchase entrance.

服务范围

Shopify, Headless, and modern frontend development

The goal is to keep the brand clear, credible and easy to use in different markets.

服务范围

First help you determine what needs to be redone

First clarify the brand positioning, target groups and priorities for entering the market.

服务范围
Workflow

A brand overseas project is usually promoted in this way

Convert product advantages into a content structure that users can quickly understand.

step

Establish unified rules for colors, fonts, graphics, photography and motion effects.

First look at the brand, products and target market

First determine what should be unified and what should be retained, and then apply the rules to the home page, product page and content page.

step

Multilingualism is not a literal translation, and the expression needs to be adjusted according to the market context.

First decide how to talk about the product and how to arrange the pages.

The visuals must have brand recognition, and customers must not be unable to find products and purchase entrances.

step

Shopify theme development retains the configuration freedom your operations team needs.

Complete design and development in phases

For complex interactions that cannot be achieved with ordinary themes, consider Headless instead of introducing technical terms first.

step

SEO, social media and advertising landing pages share core brand themes.

Confirm page by page, then hand over the code and backend

Real product and scene materials are given priority over irrelevant decorative pictures.

step

Review each market's content, payments, policies and mobile experience before launch.

Go-live support, training and handover

Delivery includes brand rules, page design, code and configuration instructions.

Project acceptance

Before multi-language goes online, these three things are most likely to go wrong

Each page talks about the same brand

Brand proposition, product selling points, website content and advertising creativity use the same set of core expressions.

From brand proposition to product selling points

Different languages do not do their own thing

The brand framework, components and data standards are shared, and local content is adjusted according to language and market rules.

From global frame to local page

The design draft can be made and it will be easy to modify later.

Design specifications are delivered together with Shopify components, and subsequent new pages can still continue the brand experience.

From visual rules to ongoing operations

Related articles

Frequently asked questions about brands global expansion

Establish standards from representative pages to full sites.

Start consultation

To prepare an overseas official website, first send us the market and products.

Let’s first look at the positioning, existing materials and launch goals, and then decide where to start.

  • The goal is to keep the brand clear, credible and easy to use in different markets.

  • First clarify the brand positioning, target groups and priorities for entering the market.

gradient
gradient
en_USEnglish
Powered by TranslatePress