Markets and Entrances
Eligibility, categories and local rules
Confirm whether the target market is open to Haul or Amazon Bazaar, and check seller qualifications, category restrictions, and the latest platform notifications.
Check the target market entry, price band, logistics and returns before deciding which SKUs are worth testing.
Amazon public information as of 2026
Entry, price, fulfillment and return rules will change due to market changes. Please refer to the target market page and Seller Central notification before implementation.
Look at the selling price, cost, inventory and return risk, and don’t blindly purchase products just to make up the quantity.
Check category restrictions, compliance information, and packaging and shipping conditions.
Prepare clear selling points, pictures and pricing strategies for each product.
ASIN, SKU and inventory planning should take into account the main website and other channels.
First verify clicks, conversions and returns on a small scale before deciding to expand.
Off-site content is used to explain product value and does not conflict with the low-price positioning.
The supply chain needs to meet the requirements of stable replenishment and rapid adjustment.
Organize applications, product selection, content and operational tasks into execution lists.
Assess platform incremental opportunities while controlling impact on existing channels.
Determine competition intensity and entry direction based on category and market data.
Monitor prices, inventory and user feedback, and adjust product mix in a timely manner.
Suitable for teams with a stable supply chain, clear costs, and rapid testing.
Project recommendations will be updated based on products, markets and current platform rules.
First confirm the platform’s investment qualifications, target price range and current performance requirements.
Platform rules change rapidly, and the latest notice from Amazon shall prevail.
Calculate true profit margins by combining costs, commissions, returns and logistics.
Screen SKUs that are suitable for low-price scenarios and do not blindly expand the number of products.
Check category restrictions, compliance information, and packaging and shipping conditions.
Prepare clear selling points, pictures and pricing strategies for each product.
ASIN, SKU and inventory planning should take into account the main website and other channels.
First verify clicks, conversions and returns on a small scale before deciding to expand.
First verify whether the product cost, fulfillment and after-sales support the low-price model.
Amazon’s public information shows that most products sell for less than US$10.
Check local import, logistics and return rules before choosing a market.
Amazon Haul is available in more than 25 countries and regions.
Low price does not mean low competition, it still depends on the category density, evaluation threshold and substitution of the same style.
Amazon Haul uses separate search, shopping cart, and checkout experiences.
Amazon publishes typical delivery times of one to two weeks, depending on the target market.
Incorporate returns and losses into single product profit calculations.
The public rules of the US site are: Eligible products with a price higher than US$3 can be returned within 15 days after receipt; other markets need to be checked separately.
First verify clicks, conversions and returns on a small scale before deciding to expand.
Off-site content is used to explain product value and does not conflict with the low-price positioning.
Rules and cost reconciliation
Based on the price range, weight and volume, logistics timeliness and return loss, determine whether a single product is worthy of testing.
Channel conflict assessment
First divide the product, packaging and promotion boundaries, and then determine whether Haul is an incremental entrance or a price risk.
Single product economic model
Put procurement, platform fees, logistics, promotion and after-sales into the same calculation sheet to avoid looking only at sales.
We first look at which SKUs are suitable, and then prepare the application and content according to the current platform rules.